Why is the 2nd Avenue Deli Not On 2nd Avenue in New York City?

2ndavenuedeli
Actually, the 2nd Avenue Deli really did used to operate on New York City's 2nd Avenue Street - this was back in 1954 when it was called New York's best kosher deli establishment by the Zagat's restaurant guide. As a 2nd Avenue deli, the kosher deli offered special examples of fine Jewish cooking such as cholent, gefilte fish, knishes, pastrami, special corned beef, and the classic matzoh ball soup. One problem encountered by the 2nd Avenue Deli is that since its meat did not meet glatt kosher guidelines for Orthodox Jews, such Jews refused to patronize the 2nd Avenue Deli. Another reason Orthodox Jews used to shun the 2nd Avenue Deli is that it did business on Saturdays.

2ndavenuedeli
When its owner and founder Abe Lebewohl was killed on March 4, 1996 by thieves, the 2nd Avenue Deli was closed down. Eventually though, the 2nd Avenue Deli experienced a rebirth under new owner Jack Lebewohl on July 31, 2007 when the kosher deli was transferred to a new location at 162 East 33rd Street between Third Avenue and Lexington Avenue. It continues its tradition of good homecooked-style Jewish food that reminds Jewish families of dishes that used to be served by their mothers and grandmothers. In fact, the 2nd Avenue Deli is so dedicated to continuing this tradition that it even came out with a cookbook called The Second Avenue Deli Cookbook: Recipes and Memories from Abe Lebewohl's Kitchen, written by Jack Lebewohl and Sharon Lebewohl with Rena Bulkin as co-author.

2ndavenuedeli
Jewish cooking is characterized as being comfort food that not only satisfies the soul but also fills the belly. The cookbook helps people learn how to make Jewish biscotti such as the Mandelbrot (complete with almonds), the Jewish New Year staple known as Honey Chiffon Cake, six types of chicken soup (and you thought all there was to it was boiling the chicken), the potato kugel pudding, a coleslaw dubbed Health Salad which does not use mayonnaise, and the basic Schmalz which is simply chicken fat rendered and ready to use for various Jewish dishes. The 2nd Avenue Deli helps people enjoy such dishes even if they don't necessarily learn how to make them from the cookbook. And even if you are not particularly interested in cooking, the cookbook makes for a good read anyway since it has plenty of anecdotes and memories from the Lebewohl descendants that may render 2nd Avenue Deli regulars nostalgic for the old days when Abe was still alive.

Some trivia you might not have known about the 2nd Avenue Deli are: - it produces coleslaw every day that totals 1000 pounds (believe it or not) - it offers 400,000 meals to diners annually - and that allegedly deli founder Abe Lebewohl once claimed "what can I say? My food will kill you."

Whether or not the last piece of trivia is true, the 2nd Avenue Deli is a well-loved icon of New York City ethnic cuisines that it has even merited its own entry in the Wikipedia. Now how many New York City restaurants can claim that singular honor?

Comments (29)Add Comment
Fact mistake
written by Anonymous, October 19, 2008
After Abe was killed, the Second Avenue Deli did close, however it reopened soon after (a few weeks I believe, a month or two at most). The deli was open at its Second Avenue location until two to four years ago, when it closed due to an increase in rent. The entire time after it had reopened, to the day it closed, there was a sign on the door offering a reward for Abe's murderer. The deli was closed for round 2 years because of the rent problems, until it reopened at it's new Third Avenue location. Don't hold me to the days/month/years, but the Second Avenue Deli definitely was open between Abe's murder and the opening of it's Third Avenue location.
patron
written by jon c meadow, March 16, 2009
The dishes are still fantastic. They have retained the original cooking formulas and traditions. During the period when they were closed, No Deli in New York came close or filled the void. It's great to have them back.We need at least one authentic deli in New York that makes the dishes like grandma used to make and is family owned and operated.From flanken to chopped liver to chicken to roumainian tenderloin, you won't be disappointed. Same goes for the salami, turkey, brisket, corned beef and of course pastrami. For those who indulge, they have center cut tounge.
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written by jon c meadow, March 16, 2009
Fridays and Saturdays they serve until 4 AM and weekdays until midnight.
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written by transitfan, April 05, 2009
It was definitely open at the original location in July, 1999, as I ate there then. Glad to hear it has reopened, I may stop by when I am in NYC in 3 weeks! smilies/grin.gif
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written by malloort, May 19, 2009
I need a new way to cook Pork Chops, any ideas. We eat them about once a week. I should also note I have the pickest family in the world. No gravy unless on the side, no veggies that look like they should be trees, no fungus, etc... This makes my job VERY hard because I DO like these things. But I am tired of having the SAME thing all the time. These people never heard of variety - http://www.frogmix.com/search/cooking
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written by Anonymous, June 13, 2009
Hopefully the May 19 poster sees the irony in asking how to cook pork chops on a page about the Second Avenue Deli . . . .
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